Sunday, December 29, 2019

Dangerous Mind - Psychology Essay - 1747 Words

Since Ive chosen to major in psychology, Ive chosen to do my paper on something that pertains to my major. In this case the mental disorder schizophrenia. Schizophrenia is a severly disabilitating disease that has stricken the lives of almost two million people in the United States alone (Keefe 20). Since this disease is so devastating the majority of people that suffer from it either live on the streets or in mental institutions. In fact, forty percent of the beds in American mental hospitals are occupied by patients with schizophrenia (Hamilton 145). According to Hamilton the overall chances of a person to develop the disease is one in a hundred (145). There are three distinct types of schizophrenia that are diagnosed in todays†¦show more content†¦These include incoherent speech, quick shifts of ideas from one thing to a totally unrelared one, and off the wall thoughts and ideas. The delusions that all schizophrenics encounter are false or inane beliefs that are believed by the schizophrenic and noone else. The delisions of schoizophrenics go well beyond thinking that their being watched or something. They often are convinced that someone is controlling them by radio, microchip, hypnosis, and so on. For instance a patient of Torrey, named Josh, believes that the FBI planted a small radio into his skull and is controlling him through it, he even went as far as to cut his own scalp with a knife trying to get it out (44). Schizophrenic persons also have severe disturbances in emotion and behavior. This is the most worriesome symptom to family and friends of the patient. It is, because the person with schizophrenia is incapable of feeling any empathy with anyome including themselves. That menas that they are incapable of putting themselves in other peoples places. The side effects can range anywhere from laughing at a sad situation, to public masterbation, even to self mutilation. What makes schizophrenia so hard to understand and frighteming is the faxt that all these symptoms can show up more in one person and less in another. That is also what makes schizophrenia so hard to diagnose.The world is in the midst of an explosion of knowledge about the causes of schizophrenia. There hasShow MoreRelatedDangerous Mind - Psychology1771 Words   |  8 PagesSince Ive chosen to major in psychology, Ive chosen to do my paper on something that pertains to my major. In this case the mental disorder schizophrenia. Schizophrenia is a severely disabilitating disease that has stricken the lives of almost two million people in the United States alone (Keefe 20). Since this disease is so devastating the majority of people that suffer from it either live on the streets or in mental institutions. In fact, forty percent of the beds in American mental hospitalsRead MoreA Mystery Of Heroism By Stephen Crane And Edwin Arlington Robinson1168 Words   |  5 Pageshuman mind and behavior, but Crane emphasizes how psychology can motivate whereas Robinson shows how psychology can destroy. Both pieces, â€Å"A Mystery of Heroism† by Stephen Crane and â€Å"Miniver Cheevy† by Edwin Arlington Robinson, include forceful events that influence the main character to commit a dangerous task that either motivates or destroys them. Both Crane and Robinson show how certain events psychologically impact human mind and behavior by forcing one to commit an unusual and dangerous actionRead MoreEssay about A Dangerous Method989 Words   |  4 Pages A DANGEROUS METHOD (Name) (Institutional Affiliation) (Date) This paper looks at the movie; A Dangerous Method directed by David Cronenberge is based on true life events that happened on the eve of the World War 1. This movie brings out the theories, techniques, and the central characters in the early history of psychoanalysis. It brings out the effectiveness of psychoanalysis method and shows the risks and dangers encountered when entering the unconscious mind. This movie takes aRead MoreA Research Study On Mental Illness1382 Words   |  6 Pages inside and out. Most minds are small and round, but sometimes the brain looks different. In recent studies, scientists have learned the brain can have abnormalities, which usually leads to a mental illness. Another risky subject in the world is mental illness. Some people say that it is made up. Which it is not, because now science can prove how it is. It is not hard to see the difference between a â€Å"normal† brain, and an ill one. Someone who studies the nature of the mind is known as a psychologistRead MoreThe Fantastic Field Of Forensic Psychology1327 Words   |  6 PagesFantastic Field of Forensic Psychology 1 Forensic psychology is a developing science that is quickly being utilized in many industries. It is a very difficult choice of career, but perhaps that’s why I am so attracted to it. I’ve always been curious about the mind. I am not interested in so much as to the physical makeup of the brain such like a neurologist. I am more attracted to the chemical imbalances that can make someone develop a mental illness or commit a dangerous act. Growing up I’ve alwaysRead MorePassionate Men, Emotional Women : Psychology Constructs Gender Difference Essay1713 Words   |  7 PagesIntroduction Framework: In her text Passionate Men, Emotional Women: Psychology Constructs Gender Difference in the 19th Century, historian Stephanie A. Shields delineates the ways in which the Western modern project required in its logic of construction a need to create and reproduce an epistemological, discursive, and pseudo-scientific dichotomous relationship between the genders. Specifically, Shields emphasizes the ways in which a certain dogmatic praxis of evolutionary theory, in juxtapositionRead MoreForensic Psychology And The Psychology Of Crime Essay1516 Words   |  7 PagesIn a modern world, crime is greatly present in every day life. As technology continues to advance, the ability to get behind the mind of a criminal has greatly increased. With different crimes, that mind can look vastly different as well, depending on the psychological factors at play. The history of the study of the psychology of crime is replete with theoretical shifts—some of which have led to empirical dead ends an d others to tremendous advances. Explaining the motivations of a criminal historicallyRead MoreThe Fear of the Hunt The Most Dangerous Game, by Richard Connell644 Words   |  3 PagesThe Most Dangerous Game, by Richard Connell, explores the emotion of fear, by using two philosophies. The first, that there are only two groups of people in the world: the hunters and the hunted and the second being survival of the fittest. The underlying content of â€Å"The Most Dangerous Game† relies on a sense of fear and a human’s reaction to a perilous situation. Fear can be defined as â€Å"response to physical and emotional danger† (Psychology Today). This instinctual reaction allows humans to protectRead MoreBrave New World: The Advancement of Science1450 Words   |  6 Pagesthese advances as beneficial as most people think? In the novel Brave New World, the author Aldous Huxley, warns readers that scientific advances can be a threat to society. This is particularly evident in the fields of biology, technology and psychology. According to Huxley, The theme of Brave New World is not the advancement of science as such; it is the advancement of science as it affects human individuals(Huxley CLC 79 290). One scientific advance of which Huxley warns readers of is thatRead MoreThe Three Types of Eating Disorders Essay674 Words   |  3 Pagesmany to resonate to dangerous acts such as dieting. Dangerous dieting has lead to what we today call an eating disorder. There are three types of eating disorder, Anorexia nervosa, Bulimia nervosa, and Binge eating disorder (American Psychological Association, Help center, 2011). These types of eating disorders all have something in common but can differ slightly, and can affect everyone. Anorexia is the type of eating disorder that reduces eating. According to the book Psychology Edition 3 published

Saturday, December 21, 2019

Database System For Sl Consulting - 1404 Words

# #Tables of Contents: Page No. 1. Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 2. Relational Database†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 3. Normalization†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦5 4. Computer Database†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 5. Steps followed in completing the task†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.......6 6. Problem faced and solution†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....9 7. Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...10 8. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....11 Executive Summary: We were assigned to prepare database system for SL Consulting which is Consulting firm. Mr. Lalith and Suchit are the owner of SLC, appointed me and my project partner as a consultant to create safe access database . We had been given some instructions through which we are able to successfully create†¦show more content†¦In understanding the difference of database system from conventional file processing system such as spread sheet, the following attributes helps to know more about it. Primary Key: The unique key which we give to the table and creates relationship with the foreign keys in the other tables is known as a primary key. It removes the risk of redundancy and duplication of data. Foreign Key: Foreign key is the primary key on the other table. It is used to link the table with one another. It ensures that the record for such transaction is present in the former or master table. Let us see the following diagram for better understanding- Figure.1. In the above table, we can clearly see that Customer ID in the tblTimeSheet is connected to the Customer ID in the tblcustomer. We can also see the One-to-many and many-to-one relationships in the relationship database tables above. Normalization: Normalization is the process of organizing data in the relational database. The database is split into tables and record the required information in the given field. The benefit of normalization is that it reduces data redundancy and dependency of data. (Brett Considine, 2008) Computer database: With the increasing requirements of the business world, software developers came up with the computerized database solution which has multiple built. Computer database reduces the replication of the data by storing the data at a central location so that everyone can access it

Thursday, December 12, 2019

Product And Cost Leadership Lead Market †Myassignmenthelp.Com

Question: Discuss About The Product And Cost Leadership Lead Market? Answer: Introduction Strategic management is defined as group of decisions and activities undertaken by manager and which helps in deciding the result of organization performance. The manager should possess knowledge and skills regarding strategies and competitive nature of organization so to take correct decisions (Hill, Jones Schilling, 2014). It also means planning the unforeseen contingencies which can occur in future and how organization can come out of it. Company background The Coco-cola is known as the world famous trademark for its beverage and coke. Coco-cola is possessing more than 400 brands in 200 countries. The Coca-Cola Company will be keeping on adding more than 50 billion of drinks serving every day around the world. This will in keep increasing market share and growth due to the rise in demand of the non-alcoholic refreshment business. Internal strengths Coco-cola is emerging as worlds leader in beverage distributor and present in world for more than 100 years. Its mission statement is to become a thriving business in upcoming years, inspiring optimism, creating happiness in life for refreshment, and also to create value by creating image in peoples mind. Resources Coca-Cola possesses the huge and sustainable financial assets. They utilize money related assets to invest in billions of dollars in real markets, for example, India, China, Russia and a couple of potential markets. Investment money is utilized to assemble the brand, foundation and to increase strong partners to extend distribution network. Capabilities With such a strong financial position Coco-cola is proceeding towards developing international market on large scale. The money is used in investing for various purposes like developing infrastructure, employee training and growing distribution channels. They uses financial sources in implementing strategies of competitive advantage. Coca-Cola proves be having an effective organizational capacity. It can employee 100 thousand employees at a time and offers the collection of more than 500 brands of soda pops in almost 200 nations around the globe (Kindstrm, Kowalkowski Sandberg, 2013). Their items show up nearly in every eateries, stores, films halls, school and vending machines. Coca-Cola knows how to reduce the distance between customer and their products. Generic strategies The strategy utilized by Coca Cola is that of cost leadership. This is a technique utilized by a few major brands by global companies in the market. Cost leadership is appropriate powerful methodology that supports in marking rapid increment in market share and gaining popularity amongst customer. Generally, the working class want to spend less on daily need items, which frames a substantial part of Coca Cola's customer base. Coca Cola has reserved the costs of its items low to attract all types of customers. There are reasonable price products and accessible conveniently in every part of the world (Collins Winrow, 2010). Coca Cola has guaranteed equally affordability and availability which has prompted higher deals and reputation. This has turned out to be a competitive advantage for Coco-cola in accepting sustainable approaches. While cost leadership as the main generic strategy used by Coco-cola, it also adopts product differentiation to create competitive advantage over competit ors. It has brought numeral products which are healthy including juices and health drinks and aiming towards health of customer. So, Coca Cola has a mix of cost leadership and differentiation to advance competitive advantage and to figure customer reliability. Competitors force Coco-cola is having the strong competition from rivalry. This component of Porters five force model discloses the power of competitors present in market on each other. For Coco-cola situation, this effect depends on the follwing elements. High aggressiveness of firms (strong force) Low switching cost (strong force) Companies like PepsiCo, Cadbury, Fanta, Sprite and Schweppes compete with Coco-cola. Such aggressiveness is detectable in technological development, forceful promoting, and brand name loyalty. Then again, exchanging cost is low, which implies that it is simple for customers to change from Coco-cola to different brands, in this manner making rivalry significantly harder. Consequently, this part of the Five Forces model demonstrates that competitive analysis is among the huge attentive point in Coco-cola strategy formation. For more than a decade PepsiCo has been the strongest competitor for Coco-cola. Bargaining power of buyer The bargaining power of buyer is high in influencing Coco-colas business. In case of Coco-cola buyers high bargaining power depends on two factors: Low switching cost size of individuals. It is simple for customers to switch brands, consequently making them capable in convincing establishments like Coco-cola to assure consumer satisfaction. On another side, every buyer purchase is small in comparison to Coco-cola aggregate incomes. This situation creates difficulty for customer at individual level. In this manner, the Five Forces model demonstrates that Coco-cola must incorporate the buying power of customers as amongst the most critical factors in creating strategies. Bargaining power of supplier Coco-cola is experiencing weak force in suppliers bargaining power. The porter analysis defines the power of supplier in imposing their requirements. In case of Coco-cola the bargaining power of supplier is very weak because of high number of supplier and is hardly any differentiation available. Even though Company is having fewer suppliers for its components, as it is having huge option to manage its suppliers from across the world. This situation creates difficult for supplier to compel their demand on company. The higher number of supplier and lower cost of switching creates convenience for company to switch to other suppliers. Thus, this factor of porter model shows Coco-cola need not to sort out to bargaining power of supplier in adopting strategies for leading industry and adopting innovation. Threat of substitution The chance of affecting business of Coco-cola due to substitution is very high. This factor of Porter model determines the power of substitute product existing in alluring customers. In case of Coco-cola, substitutes are exerting a strong force on the basis of high availability of substitutes and same performance by substitutes (Dobbs, 2014). The availability of substitutes for Coco-cola is from moderate to high. The substitute products are Pepsi, Tea, coffee and many more. However effect of these substitutes on performance of Coco-cola is very high due like nature of substitute product. These factors shows Coco-cola is required to diversify its product in order to counter the rivalry. Moreover company also need to prioritize the substitutes threat in business function for marketing, product innovation and growth strategies. Thus, substitution is creating substantial impact on business of company. Threat of new entrants Coco-cola is facing the moderate force in threat of new entrance. This factor of Porter model describes the effect of new entrants and competitors entering in market. In case of Coco-cola, new entrants are exerting a moderate risk on companys business due to following factors: Huge capital requirement in soft drink industry and higher cost of brand establishment like Coco-cola and Pepsi (Vining, 2011). Establishing a company like Coco-cola requires higher amount of capital. It is also potentially impossible for new entrants to advance a tough and costly trademark to compete against company. These components mark new entrants a weak force. Conversely there stand numerous firm with financial soundness to compete with Coco-cola and effects its business. Waterman 7 s framework Strategy: Coco-cola follows differentiation strategy with concentration on design, and capability of product. The Coco-cola has divided its strategy into five parts and they are functional strategy, operational strategy, business strategy, RC strategy and corporate strategy. Coco-cola Structure: Structure determines how an organisation structure can affect the outcomes for the business. In case of Coco-cola, it is following a basic business model having focus only on core competencies related to research, marketing and design of the products. However Coco-cola organisational structure and culture keeps on changing to allow more autonomy for decision making at every level to its employees. Coco-colas organizational structure is remaining to be hierarchical due to its larger size. Moreover, an important feature of it is represented by project based teams. This structure is adopted to satisfy more customer need and demands. Coco-cola also owns regional structure focusing on both centralisation and decentralisation. Systems: System is the way through which activities and procedures are planned with a specific end goal to finish the task to be done in a company. Coco-cola business operations depend on variety of frameworks that incorporate but not restricted to employee recruitment and enrolment, IT, fund and worker execution evaluation and others. The business process of company is focusing specifically on strategic activities and processes important for company. It enables Coco-cola to come out from competition and deliver best results to its customers. Coco-cola also possess directional and management system to control the various activities of company. Both systems ensure the importance of feedback, incentives and rewards to organization. Shared value: It can be defined as the centre value of an organization, which will influence the way of life of that specific company. Some of the shared values adopted by Coco-cola are sustainable development of society, support in healthy living, developing secure workplace, and lessen the environmental impacts (Singh, 2013). At that point, it is very simple to evaluate that the shared values really impact the strategy adopted by Coco-cola. The major values adopted by Coco-cola towards CSR are recycling of used bottles, innovative distribution, sustainable packaging and water stewardship. Skills: It can be understood as competencies existing amongst employees and organization. In case of Coco-cola, there are many factors attributing to success of Coco-cola. These are called skills which is possessed by company leading company to remarkable amount of success across the world. Following are the skills possessed by Coco-cola: Coco-cola ability to interpret the customer future need and demands which do not exist in present. Coco-colas ability to provide extraordinary good quality products which contribute to perfect customers experience. Coco-cola skills are also excellent in hyping customers emotion. This is done with help of media and advertisement through anticipation on its upcoming products. Coco-colas is becoming a daily need for people. Coco-colas continue to bring new products as well bringing improvement in existing products. It also possesses brilliant marketing and communication strategies leading it to top of market. Style: The style of Coco-cola consists of culture and future oriented strategies having concentration on its style to perform best in market. The slogan followed by One organization, one passion and one team drives the values of company to adapt to cultural diversity of various nations (Hanafizadeh, Ravasan, 2011). The Coco-cola has provided huge benefits and learning to employees to emerge as leader in market. As an establishment the company offers superior knowledge services to employees and as one team Coca-Cola indulge in associations built to business achievement. As per Curnin (2010), the mission of the company consists of sustainability and guiding peoples to preserve and safeguard the environment. Coca-Cola is continuously worried about the featured maintenance and strategies alongside the sector. It is also said that the organization offers improved profession approaches to its staff advancement and execution checking frameworks with a specific end goal to successfully slow down the deals rate. To connect with the workers and to push ahead with development, EIP performs has been incorporated in business-frameworks providing acknowledgments. In addition, the prizes and consideration agenda at Coca-Cola convinces personnel to grow along with the company (Bailey, 2014). Porter value chain analysis Definition: The value chain is an organization practices which are done in order to accomplish consumers value. This analysis also helps in evaluating cost and profit for the company. It also gives competitive advantage and shareholder values. Porter adopted a value chain in which activities are prioritised according to primary and supporting activities. Primary activities: Inbound logistics or suppliers: The primary suppliers of Coco-cola are Spherion, Ogilvy and many more. The materials of machineries, ingredients and packaging are provided by other companies to Coco-cola. According to freeman (2010) company is maintaining framework (support guidelines) that should be adopted by every suppliers it contracts with. These guidelines includes salary and bonus, abuse of labour and laws regarding environment, children protection act, discrimination, exploitation of employees, health, safety regulations, overtime and many more. Coco-cola effectively undertakes the issues regarding supplier principles and discontinue the contracts with that supplier. If principles are not followed by that supplier. Operations: The main operational area of Coco-cola includes coke and syrup production (Aghina, De Smet Heywood, 2014). The fundamental effect that Coca Cola creates on nature is concluded by its value chain by sales, packaging operations, advertising, dispersion and much more. The Coco-cola is functioning easily with dealers to diminish the results at each production level by concentrating on the product entire life cycle from the acquirement of the constituent, development, delivery, sales, advertising, post customer reuse (Bolwig, et al., 2010). Outbound logistics (consumers): The largest distribution or delivery network in the international market is covered by Coco-cola only. The completed good which is purchased by the customers is passed from various stages like storage, delivery, transportation, fulfillment of orders placed, and transporting, distributing network. Coca Cola is an international business that is producing and possessing 2400 types of refreshment products covering more than 200 different topographical regions and the organization additionally possesses and leases around 800 plants. The delivery networks are fast food corners like Mc Donald, grocery shop, selling machines that assist the products to reach the customers feasibly. Advertising and Sales Creativity is the impressive promoting strategy adopted by Coca Cola. The best four brand drinks are promoted by Coca Cola from the total products available with it. The primary focus of the organization is to expand its brand image in the customers through pro motion, developing out perfections in the design, packing, flavours and many more (Curnin, 2010). The development of the proper strategy with performance improvement has permitted the organization to increase its welfares and market share. Service: In view of achieving product value the repair administrations, training, customer support, and installation should be taken into consideration. The agents of Coca Cola are international vendors, merchants, proprietors, food stores, malls and so forth. The group gives its vendors dynamic internship to influence their business to accomplish profit by implementing vendors training and developing new market areas. The service factor helps Coco-cola in reaching to its customer through various ways satisfying all their demands and needs. This creates image of brand in minds of customer that company is fulfilling and taking care of their needs (Fearne, Garcia Martinez Dent, 2012). Support activities: Marketing and sales: Coco-cola end goal is to strengthen their brand connection with their customer. For this they need to continuously keep innovating their products. The marketing strategy used by them are direct sales, starting cold beverage store, and many more through which customer directly can open can and consume it. The techniques they are adopting are innovating design of product, changing packaging patterns, designing new promotion campaigns. Coco-cola adopts integrated promotional strategies by combing marketing mix, public relations, promotions and many more. Its marketing slogan is associated mainly with happy, enjoying and living a modern lifestyle. Coco-cola latest promotional strategy is to combine its 4 popular drink like Coco-cola, Diet coke, Coco-cola Zero and Coco-cola life in view of adopting single brand. It provides wider choice and selection to customers. Company infrastructure and management: The Coco-cola is managing thousands of warehouses and stores in world, helping in maintaining largest distribution in world. Company also have latest technology and advancement helping in retaining customers. Its many policies are unique for employee retention and salary increment motivating employees not to leave Coco-cola. Recommendations Coco-cola should consider some of the recommendation to enhance increase business in more nations. Some of the recommendation Coco-cola can adopt are- Plastic and aluminium canes to be replaced by more naturally environmental friendly disposed jars, manufacturing no-bubble version to target other diet conscious customer, expanding Coca-Cola transportation beyond the U.S market where it is right now sold , also launching free jar of Coke inside each two-litre jug of Coca-Cola, decreasing thick Cola pulp by 50 per cent, Growing offers of item to get coke one of their own rather than sharing, creating more marketing strategies to indulge all age of people, introducing products for all types of occasion and person. Conclusion The Coco-cola is one the biggest and famous beverage brand in the world. The Coco-cola is implementing various competitive strategies to stand in market. The company on regular basis keep checking its strength and weakness to lead in market by having control over them. Its uses strategies like porter 5 force model, Porter generic strategies, Value chain analysis and Waterman 7s framework to access its completion factor in market. References Aghina, W., De Smet, A., Heywood, S. (2014). The past and future of global organizations.McKinsey Quarterly,3, 97-106. Bailey, S., 2014. Understanding the value chain of the soft drink industry. [online] Available at: https://marketrealist.com/analysis/stockanalysis/consumer/beverages/charts/?featured_post=136367featured_chart=1378 37 (Accessed 8th September 2017). Bolwig, S., Ponte, S., Du Toit, A., Riisgaard, L., Halberg, N. (2010). Integrating poverty and environmental concerns into value?chain analysis: a conceptual framework.Development Policy Review,28(2), 173-194. Collins, M. K., Winrow, B. (2010). Porter's generic strategies as applied toward e-tailers post-Leegin.Journal of Product Brand Management,19(4), 306-311. Curnin, P., 2010. Porters value chain model: featuring Coca-cola. [online] Available at: https://popkickpete.blogspot.in/2010/09/porters-value-chain-modelfeaturing.html (Accessed 8th September 2017). Dobbs, M.E., 2014. Guidelines for applying Porter's five forces framework: a set of industry analysis templates.Competitiveness Review,24(1), pp.32-45. Fearne, A., Garcia Martinez, M., Dent, B. (2012). Dimensions of sustainable value chains: implications for value chain analysis.Supply Chain Management: An International Journal,17(6), 575-581. Freeman, R.E., 2010. Strategic management: a stakeholder approach. Cambridge: Cambridge University Press. London. Hanafizadeh, P., Ravasan, A. Z. (2011). A McKinsey 7S model-based framework for ERP readiness assessment.International Journal of Enterprise Information Systems (IJEIS),7(4), 23-63. Hesterly, W., Barney, J. (2010).Strategic management and competitive advantage. Pearson, ed., Pearson Prentice-Hall. Hill, C. W., Jones, G. R., Schilling, M. A. (2014).Strategic management: theory: an integrated approach. Cengage Learning. Kindstrm, D., Kowalkowski, C., Sandberg, E. (2013). Enabling service innovation: A dynamic capabilities approach.Journal of business research,66(8), 1063-1073. Porter, M. E. (2008). The five competitive forces that shape strategy.Harvard business review,86(1), 25-40. Singh, A. (2013). A study of role of McKinsey's 7S framework in achieving organizational excellence.Organization Development Journal,31(3), 39. Vining, A. R. (2011). Public agency external analysis using a modified five forces framework.International Public Management Journal,14(1), 63-105.